B2B Affiliate Marketing Detail
Since its inception affiliate marketing has primarily dominated the business to consumer arena. However, B2B marketers are becoming challenged to show measurable ROI from online lead generation programs that go beyond traffic, page views, number of click-throughs etc. Marketing budgets used primarily for building awareness are no longer acceptable. Online campaigns must drive high-quality leads that convert to sales.
How does it work?
When an affiliate (a virtual sales person) signs up to your program, they place adverts from your company on their website. If a potential customer clicks on the ad, they will be taken to your site and if a transaction occurs, the affiliate will earn a commission from the lead. On a basic level, each will display adverts relevant to their audience - for example an SME blogging site might have an advert for example, a Microsoft white paper, on a computing topic. The SME would need to "register" to acquire access to the white paper. This results in a lead for Microsoft and the affiliate receives compensation.
Since its inception affiliate marketing has primarily dominated the business to consumer arena. However, B2B marketers are becoming challenged to show measurable ROI from online lead generation programs that go beyond traffic, page views, number of click-throughs etc. Marketing budgets used primarily for building awareness are no longer acceptable. Online campaigns must drive high-quality leads that convert to sales.
How does it work?
When an affiliate (a virtual sales person) signs up to your program, they place adverts from your company on their website. If a potential customer clicks on the ad, they will be taken to your site and if a transaction occurs, the affiliate will earn a commission from the lead. On a basic level, each will display adverts relevant to their audience - for example an SME blogging site might have an advert for example, a Microsoft white paper, on a computing topic. The SME would need to "register" to acquire access to the white paper. This results in a lead for Microsoft and the affiliate receives compensation.
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
B2B Affiliate Marketing
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